Packaging Design, Product Design and Brand Identity
At Slush, we design bespoke packaging for brands, artisans, restaurants, retailers and businesses looking to give more strength to their products.
Based in Nice, our studio supports packaging creation, label design, product dressing and the graphic adaptation of your materials, from art direction through to print-ready file preparation.
The goal is not only to create beautiful packaging, but an effective brand tool: identifiable, clear, consistent with your universe and able to strengthen the perception of quality at first glance.
Packaging Designed to Enhance Your Product and Your Brand
Packaging should capture attention, communicate the right information and make people want to choose your product. It plays an essential role in how your brand is perceived, whether in-store, online, in a gift box, on a table or in your customers’ hands.
We approach every project as an extension of your visual identity. Logo, typography, colors, materials, formats, information hierarchy and finishes are considered together to create clear, coherent and memorable product dressing.
Our Support for Your Packaging Creation
PACKAGING STRATEGY Clarifying your positioning to create coherent and distinctive packaging
Before designing your packaging, we analyse your positioning, your product, your target audience, your market and your distribution constraints.
This step helps define a clear direction: what message to communicate, which information to highlight, what level of positioning to express and how to make your product instantly recognizable.
ART DIRECTION Creating a strong visual universe around your product and brand
We define an art direction tailored to your product: graphic atmosphere, visual references, typography choices, colors, illustration style, photography, textures and industry codes.
The objective is to create a distinctive packaging universe capable of expressing your brand while remaining clear, elegant and consistent with your overall identity.
LABEL DESIGN Designing clear, attractive labels adapted to your products
We create product labels for bottles, jars, pouches, gift boxes, packaging for food, cosmetics, artisanal products and event-related projects.
Each label is designed to balance aesthetics, readability and technical constraints: format, mandatory information, composition, information hierarchy, finishes and coherence across your product range.
PRODUCT PACKAGING SYSTEMS Extending your identity across packaging, gift boxes and retail materials
Beyond the label itself, we design the full graphic dressing of your products: boxes, gift packaging, sleeves, bags, cards, inserts, secondary packaging and related materials.
This approach creates a coherent experience at every touchpoint, from the first glance to the product opening experience or its delivery after an online order.
PRODUCT RANGES & VARIATIONS Building a clear graphic system for your collections and variants
When your brand offers multiple products, flavours, formats, recipes or collections, we create a graphic system capable of structuring the range with clarity.
Colors, pictograms, typography, compositions and visual markers are designed to differentiate products while maintaining a coherent packaging identity.
PRINT FILE PREPARATION Prepare clean files adapted to technical constraints and finishes
We prepare print-ready files while considering all technical constraints: formats, bleed areas, margins, cut lines, colors, varnishes, foil stamping, embossing and other specific finishes.
When needed, we coordinate with your printers or manufacturers to secure production and ensure a result faithful to the approved art direction.
PACKAGING & E-COMMERCE Create consistency between your product, online store and visuals content
Packaging does not only exist in-store. It also needs to work in photography, on an e-commerce website, within social media campaigns, product pages and commercial presentations.
We design your materials to create continuity between your packaging, product photography, online store and overall brand communication.
What types of projects?
Our studio supports brands from various industries including food, beverages, cosmetics, wellness, craftsmanship, hospitality, lifestyle, publishing and events.
Depending on your needs, we can design a product label, a gift box, complete packaging, a full packaging range, graphic packaging systems or the adaptation of your visual identity across different materials.
Our approach is particularly suited to brands that want refined, distinctive packaging consistent with their positioning, visual universe and customer experience.
Brasserie du Comté
Nicolas Alziari
Studio de Lily
Force Ultra Nature
Nicolas Alziari
Baiata
La Belle Bleue
Nicolas Alziari
Force Ultra Nature
Vegaia
Pschitt
Maison Mathy
Your Creative Studio on the French Riviera
Based in Nice, Slush supports packaging projects across the French Riviera, including Nice, Cannes, Monaco, Antibes and the Alpes-Maritimes region.
We work with local, national and international brands looking for a studio capable of combining visual identity, packaging design, art direction, product photography and communication materials within one coherent approach.
Extend your brand universe with our expertise in visual identity, e-commerce websites, professional photography and communication materials.
Do you have a packaging project?
Label design, product packaging, gift box, packaging range or brand adaptation: let’s discuss your project and the best way to showcase your product.
